Successfully Using Quick Response (QR) Codes

Here at HardingPoorman Group, we print a lot of QR codes for our central Indiana printing customers, on everything from product stickers to trade show displays. Some of our clients have asked us to create new QR codes for them, which we can easily do.

Occasionally, we get questions about the marketing value of a QR code. If you’ve yet to put one to use, here are some tips on how to make them work effectively for you.

QR codes are versatile. They are promotional marketing tools with the power to bridge print and web through customer interaction. Like any other marketing tool, however, they can be used ineffectively. When QR codes don’t quite work as promised, the problem generally isn’t with the codes themselves, but how some businesses use them.

Here are some tips to help with your next QR marketing effort:

  • Don’t use your QR code to send people to tour your website homepage. That’s a weak attempt at customer engagement.
  • Make sure your QR code leads to something your customer values, or continues the selling process in a logical, non-disruptive way.
  • Want to strengthen customer relationships? Let your QR code provide free helpful content related to better using your product.

Here are some QR code best practices to keep in mind:

  • Your QR code should be at least 1” x 1˝; or larger if people will view it from a few feet away.
  • Be sure to leave sufficient white space around the code. This prevents interruption of the scan.
  • If the QR code links to a web page, the site must be mobile-optimized.

If you’ve yet to put QR codes to work for you, HPG can walk you through the steps you need to do it right.