Irresistible Mail by USPS

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Last week, our team participated in a LUNCH & LEARN about IRRESISTIBLE MAIL - WHEN PAPER & PIXELS CONVERGE hosted by the USPS.  Now more than ever, direct mail has become a sensory, interactive experience that's getting a lot of attention as well as results.

Our data echoes industry trends.  Year to date, our direct mail business has experienced 42% growth over where we were at this same time in 2016.  In addition to growth, we're experiencing a heightened level of creativity in overall direct mail design that incorporates sensory and technology user experiences into omni-channel marketing strategies.

You can learn more about IRRESISTIBLE MAIL via a FREE (and gorgeous) SAMPLE BOOK to help make your next marketing campaign irresistible!  Sign up for your free copy HERE.

THE CONNECTION: Episode 3 Canon Solutions America

 

Our partner, Canon Solutions America, just released Episode 3, The Final Result.  This project has been so much fun for our entire team.  The final result?  A beautiful children's book produced on the imagePRESS Canon 10,000 by the digital pros at HardingPoorman.

Watch the video here!

Thanks CSA!

Digital Marketing vs. Print Marketing

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When is it better to use digital marketing?

What are the advantages of print?

What is the ROI of digital versus print?

Which has the highest response rate?

These are all of the questions that today’s marketers want to know.  It is a new game in marketing these days.  No longer does the company with the largest wallet win.  It is now the company with the largest brain, the one who can get the biggest impact that ends up on top.

We hope this information will help shine light on the advantages and disadvantages of both digital marketing (such as email, social media, blog, website, mobile, apps, etc.) and print marketing (such as direct mail, print advertisements, brochures, etc.)

Digital Marketing

Pros

  • More economical
  • No postage
  • Immediate delivery
  • Immediate metrics


Cons

  • Flat / 2 dimensional
  • Lower conversion rate
  • Short life span (electronic communications get “buried” very quickly)

 

Print Marketing

Pros

  • 3 dimensional
  • Higher conversion rate
  • Long life span
  • Difficult to copy

Cons

  • Financial Investment
  • Production Time
  • Metrics are difficult to track

Conclusion:  Both Digital Marketing and Print Marketing have their advantages.  Why not get the “best of both worlds” and create a cross media campaign that delivers your message to your target audience in the way they like to receive their information.

In this study from Harvard Business Review, the statistics show that a cross platform marketing strategy will yield the best response rate and the highest ROI than any channel alone.
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