Direct mail has grown up. And it has a lot of power – not to mention return on investment (ROI). Direct mail spending is on the rise according to the Direct Marketing Association (DMA), who anticipates that direct mail spending will surpass $13 billion in 2013.
Why? Direct mail is rebounding along with the economy as retailers, housing, financial services, and automotive markets surge forward.
So, not only can direct mail coexist with other media, it still trumps it on spending and influence.
Consider these statistics:
- In 2012, direct marketing accounted for 8.3% of total US gross domestic product (GDP). This year, it is forecasted to reach 8.8%
- Early estimates by the DMA have suggested that ad spending by marketers and retailers on direct mail campaigns will continue to grow at a rate of 2.4 percent over the next two years.
- According to Net News Check, local retail ad spending is expected to surpass $26.8 billion in 2013. Of that, nearly half (42.5 percent) is estimated to go to direct mail.
Today’s direct mail campaigns are savvy, highly-targeted, personalized, and often connected to social media. With new and advanced tracking technologies, companies are able to track their direct mail investment and tweak their strategies.
Find out how HardingPoorman can help you target your next direct mail campaign.