It is true, it depends on many choices for your brochure, for instance:
- The SIZE of the finished product (standard sizes print faster than specialty sizes, which must be trimmed, adding a step to the process, which takes additional time).
- PAPER SELECTION. Specialty paper takes extra time to order.
- PROOFING. PDF or electronic proofs move through production faster than hard proofs which have to be physical delivered and signed off on by hand.
If you have a quantity of 2500 brochures or less that are 8 ½” x 11" flat size that can print on a digital machine (toner based), your brochures should be easily completed in 2-4 days.
But what if you require an offset press for a more complicated brochure? If your brochure is printed on a commercial offset press because they require a coating, special ink, or you need a large quantity, 7-9 days is standard.