USPS

2018 Postage Rates

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The Postal Regulatory Commission (PRC) recently approved the USPS proposed price changes to Mailing & Shipping Services products. The new rates will go into effect on January 21, 2018.

Changes to First-Class Mail®

  • Price increase for First-Class Metered Mail, from $0.46 to $0.47
  • First-Class Commercial Base Pricing remains: One price for all commercial letters up to 3.5 ounces
  • First-Class Mail® retail stamp price increase from $0.49 to $0.50
  • First-Class Mail® single piece post cards from $0.34 to $0.35
  • First-Class Presort:
  • Average increase for First-Class Mail is +1.9%
  • Average increase for Priority Mail is +3.9%
  • Average increase for Parcel Select Lightweight (PSLW) is +7.0%

 Changes to USPS Marketing Mail

  • Average increase in Standard Mail pricing +1.9%
  • Average increase in Parcels +2.8%

Changes to other Mailing Products and Services

New pricing to affect several services, with average increases as follows:

  • Periodicals +1.84%
  • Package Services +3.9 %
  • Special Services +2.0%

 

Irresistible Mail by USPS

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Last week, our team participated in a LUNCH & LEARN about IRRESISTIBLE MAIL - WHEN PAPER & PIXELS CONVERGE hosted by the USPS.  Now more than ever, direct mail has become a sensory, interactive experience that's getting a lot of attention as well as results.

Our data echoes industry trends.  Year to date, our direct mail business has experienced 42% growth over where we were at this same time in 2016.  In addition to growth, we're experiencing a heightened level of creativity in overall direct mail design that incorporates sensory and technology user experiences into omni-channel marketing strategies.

You can learn more about IRRESISTIBLE MAIL via a FREE (and gorgeous) SAMPLE BOOK to help make your next marketing campaign irresistible!  Sign up for your free copy HERE.

Direct Mail & Millennials

THE USPS recently published STILL RELEVANT:  A LOOK AT HOW MILLENNIALS RESPOND TO DIRECT MAIL.  

Given our fascination with the brain, we're particularly fond of the section dedicated to How the Brain Responds to Print vs. Digital. Scientific data continues to clearly indicate that print is alive and well and creating desired results.

Our print pros can help you create personalized direct mail.  Ask us how HERE.