Irresistible Mail by USPS

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Last week, our team participated in a LUNCH & LEARN about IRRESISTIBLE MAIL - WHEN PAPER & PIXELS CONVERGE hosted by the USPS.  Now more than ever, direct mail has become a sensory, interactive experience that's getting a lot of attention as well as results.

Our data echoes industry trends.  Year to date, our direct mail business has experienced 42% growth over where we were at this same time in 2016.  In addition to growth, we're experiencing a heightened level of creativity in overall direct mail design that incorporates sensory and technology user experiences into omni-channel marketing strategies.

You can learn more about IRRESISTIBLE MAIL via a FREE (and gorgeous) SAMPLE BOOK to help make your next marketing campaign irresistible!  Sign up for your free copy HERE.

A Bright & Shiny New Year Ahead! Want one?

2017 HardingPoorman Calendar printed on Krystal Krome

2017 HardingPoorman Calendar printed on Krystal Krome

Of course, we print our own calendars so this year, we wanted to change the way you think and feel about calendars by creating a unique design that truly REFLECTS our printing quality 365 days a year.

Our 2017 calendar is printed on Krystal Krome, a blackout film designed for appliance surfaces and glass.  Krystal Krome is a one-sided mirror-like surface that provides superior print performance.

We're forecasting a bright and shiny 2017 so we wanted our calendar to reflect our outlook.  Want one?  Just sign up for our Newsletter HERE and we'll send you a BRIGHT & SHINY 2017!

Happy New Year!




HardingPoorman wins Gutenberg Award for Indianapolis Colts Media Guide

We are excited to share that HardingPoorman has been awarded the 2015 Best of Category Gutenberg Award for the printing of the 2014 Indianapolis Colts Media Guide.  

The Gutenberg is given by the Great Lakes Graphics Association (GLGA). Each year, GLGA hosts a printing competition where the best of the best pieces are hand selected and judged on the basis of technical quality and print execution. More than 1,000 entries were judged in this years competition and only the truly exquisite pieces were honored.

Make images jump off the page with 3D UV Printing

You’ve probably heard of 3D printing. You’ve probably heard of UV printing.

But have you heard of 3D UV printing?

These days it’s incredibly hard to grab attention with your print media. The trend is to print shorter runs that are laser focused to your targeted audience. To do so, the printed piece must be that much more impactful. 3D UV offers that impact and is surprisingly affordable, especially on short runs.