New Die Cutter Installation

HardingPoorman is excited to announce the installation of new equipment in three phases throughout early 2017.  The first phase included expanding our die cutting & creasing capabilities via the Brausse 1050SE Automatic Diecutting & Creasing machine.

Brausse 1050SE

Brausse 1050SE

We've experienced significant growth over the last five years and our client base requested additional bindery options so we listened.  By expanding to the Brausse 1050 SE, we quadruple the speed of die cutting and can offer infinite cutting capabilities. 

Known for making the printed piece a sensory experience, we employ sophisticated technology that complements our overall marketing vision.  “By continuing to expand, we’re changing the way our customers think and feel about printing,” said Dave Harding, CEO, HardingPoorman. In order to grow and evolve, we select areas to expand our capabilities that our customer’s request.  The goal of our capital improvements for 2017 is to achieve faster throughput and streamline all of our processes to make our entire operation more cost efficient.  As a result, our investment truly translates to improved pricing across all of our services.”

To have a little fun, we produced a time-lapse video of the die cutter installation.  We're up and running and cutting like crazy!  For more information, read our press release.

Brausse 1050SE Automatic Diecutting & Creasing Machine

A Bright & Shiny New Year Ahead! Want one?

2017 HardingPoorman Calendar printed on Krystal Krome

2017 HardingPoorman Calendar printed on Krystal Krome

Of course, we print our own calendars so this year, we wanted to change the way you think and feel about calendars by creating a unique design that truly REFLECTS our printing quality 365 days a year.

Our 2017 calendar is printed on Krystal Krome, a blackout film designed for appliance surfaces and glass.  Krystal Krome is a one-sided mirror-like surface that provides superior print performance.

We're forecasting a bright and shiny 2017 so we wanted our calendar to reflect our outlook.  Want one?  Just sign up for our Newsletter HERE and we'll send you a BRIGHT & SHINY 2017!

Happy New Year!




3 things to know before printing a brochure


Knowing what questions to ask before printing a brochure will help you save time, money, and make the biggest impact.  Here are the most important aspects of a brochure:

    • The SIZE of the finished product - standard sizes are going to be more economic and print faster than specialty sizes. However, a specialty size may draw more attention and help your brand stand out.  You will need to decide if the premium you will pay on the specialty size is worth it in the long run.
    • PAPER SELECTION - If you have decided to go with a printed brochure you already realize the importance a physical piece (to see, touch and feel) makes to your audience.  The paper stock that you select needs to play an important role. Talk to your printer about paper options and ask for samples. Also be sure to ask if any of your options must be ordered in specific increments.  Some stocks have a minuium order quantity.  Keep in mind that many of the specialty paper options take extra time to order and receive.
    • How the brochure is FOLDED - By definition, a brochure is a folded piece - but this doesn't mean that there are only a hand full of options.  You can go with a standard basic fold, a roll fold, a parallel fold, a gate fold, and the list goes on and on. Your printer will have a folding guide that can help you decide which option is best for you.  They can also make a "dummy" (a blank to-size folded piece produced from the actual selected stock) of your project to help you visualize the end result.  Be sure to ask which of the options will be folded mechanically (less expensive) and which will need to be folded by hand (typically cost more).

How a half-inch printing change can cost you


When designing a print job, there are scores of choices that could potentially impact the cost of the project. Finishing work, which is often overlooked but important to consider, can have unexpected fees associated with it when jobs don’t fit standard machines or otherwise require unique handling. Adding or subtracting as little as half an inch can make the difference between a job delivered at (or under) budget and a job that breaks the bank for your firm.

What is finishing?

Quite simply, finishing is anything that gets done to your print job once it comes off the press. Virtually all printed material needs some finishing work, which can include:

  • Varnishing – applying an additional coating, such as a gloss or UV coating, to the job
  • Trimming – cutting pages apart, trimming off the rough edges, etc.
  • Folding – brochures, folders, leaflets, and other jobs often need to be creased and/or folded to be “finished”
  • Binding – gathering the pages of a booklet together and stitching, wiro-binding or gluing them together

Some finishing work is simple, and can actually be done while the job is still effectively on the press. But other work, particularly folding and binding, requires special equipment that has particular tolerances. This is where things get tricky.

Mechanical finishing equipment

Now that we’re clear on what “finishing” is, the next step is to determine if there is on-site mechanical finishing equipment suitable for handling your job. If your project doesn’t match the finishing capacity at the printer you’ve chosen, it could be outsourced. When finishing work is outsourced, your print costs can go up dramatically. Hand-finishing can have knock-on costs, particularly where intricate folding and/or gluing is required.

Specialized finishing requirements

There are plenty of complex finishing options that can be completed with modern, specialized equipment. The trick to making the most of your printing budget is identifying which jobs are best suited to which commercial printing operations. When reviewing plant equipment options, be sure to focus on the specifications of their mechanical finishing devices. Take note of the maximum and minimum tolerances for:

  • Finish size – the size of your job once it is trimmed can have a huge impact on what equipment can be used to handle folding, binding, and packaging
  • Paper weight – this has an impact on folding and binding
  • Binding thickness – the thickness of the completed work determines the best type of binding, in terms of both budget and equipment.

If your chosen commercial printer doesn't have the perfect mechanical finishing solution, outsourcing is always an option. For some print operations, collaborative work is a way of life and only adds a “minimal cost” to the total bill. To avoid surprises, be clear about who bears the cost of shipping those 10 palettes of folders from one side of town to the other and back for finishing. Often, the bill for shipping alone can counteract any apparent savings you were making by choosing a facility that outsources finishing in the first place.

The Half-Inch Solution

When planning your print projects, have an understanding of the equipment your printer is using. This helps you design projects that suit the tolerances of their mechanical finishing devices, allowing you to create a better finished product for the best possible price. Half an inch here and there makes a world of difference in commercial printing. The experts at HardingPoorman are ready to explain how our mechanical finishing solutions can help you achieve the best results for your next printing project.