BEFORE & AFTER
Update all brand elements, fonts, colors, and logo to create a contemporary look to welcome fans.
Transformation to a sophisticated sports marketing look. Signage proudly reflects Purdue's brand and purpose.
Update Purdue's brand elements to increase impact upon fan arrival at the front gate.
LARGE fabricated lettering selected to make impact upon fan arrival. All production elements remain consistent with Purdue's brand; now proudly welcoming fans with exact colors, fonts, and logo.
Scope: Create "inviting" team store entrance.
Added awnings with Purdue's "P" to create an inviting "shop experience."